Walmart partners with Anthem to give seniors a way to buy over-the-counter medicines

Walmart is partnering with Anthem for seniors to buy health products at its stores.

Starting in January, patients who are enrolled in Anthem's Medicare Advantage plans can use their insurance to cover some over-the-counter medications as well as other goods like first aid supplies and pain relievers at Walmart. The partnership allows patients to decrease their medical expenses while helping to draw more shoppers into Walmart.

The program allows seniors to buy their items both online and in stores, potentially boosting Walmart's budding e-commerce business or boost foot traffic to its physical stores.

"We believe that programs like this can make a tremendous difference for healthcare consumers who often live on a fixed income or are managing chronic medical conditions,"said Felicia Norwood, executive vice President and president of Anthem's government business division.

Walmart currently offers a Medicare Advantage plan co-branded with Humana.

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